07 · Content Engine
Four pillars, endless posts
What we actually post, and how often. Tap a pillar to see the content angle.
Weekly content mix
Share of weekly output across the four pillars, and the rhythm we post at.
Positioning, personality and the single-minded promise behind every post. Tap any card to open the full breakdown.
A lollipop delivering everyday vitamins & nutrients — an active, on-the-go alternative to pills and powders.
Clean, energetic, a little playful. Confident about its ingredients, never preachy — it looks and tastes like a treat.
Nutrition you actually look forward to. One pop a day — no water, no pills, no compromise.
Beyond an age bracket: the psychographics and behaviours that actually drive the campaign. Tap a persona to open its story.
What they believe: clean-label, self-investment, convenience-first, eco values, peer-proof, aesthetic-first.
What they do: buy supplements, active lifestyle, snack through the day, buy online, follow wellness KOLs.
Their words, reused in content: “I hate pills”, “on-the-go”, “clean ingredients”, “looks like candy”.
18–26s don't avoid vitamins —
they avoid anything that looks like medicineThe real enemy isn't the nutrient — it's the pill format..
We don't sell nutrients. We sell the habit without the burden — a daily vitamin routine that looks, tastes and feels like a treat. Every dotted term is a pillar we can defendEach term = a strategic pillar, evidenced in the analysis.
⚠️ Figures above are illustrative working hypotheses for this strategy deck — to be replaced with the group’s own survey / platform-figure sources before submission.
PESTLE, condensed. Tap a dimension to expand what it means for Nutripop — and the tactic it unlocks.
Not just same-category gummies — also everything people buy instead to solve the same problem. Hover the map.
Pick a platform to see the campaign in-feed and why it earns its place in the funnel.
📱 Live in-feed mock-up · scroll inside the phone
What we actually post, and how often. Tap a pillar to see the content angle.
Every stage measurable. Tap a funnel step for the KPI detail. Figures marked “X” are the group's live targets.
| Stage | SMART objective (group target) | Key KPI | Owner |
|---|---|---|---|
| Awareness | Reach X unique users in 8 weeks | Impressions · CPM · Reach | Ke Gulun |
| Interest | Xk video views · engagement rate ≥ X% | Views · CTR · ER | Hsu Iuan-shin |
| Desire | Xk saves · profile→site CTR X% | Saves · CTR · CPC | Hsu Iuan-shin |
| Action | Xk site clicks · CVR ≥ X% | Sales · ROAS · CVR | Ke Gulun |
| After | Xk UGC posts · NPS ≥ X | Followers · UGC · NPS | Fan Jiapeng |
From kick-off to final presentation. Tap any session to expand what we deliver.
Strategy, creativity, platforms and delivery — one loop. Hover or tap a card to flip it.