The whole campaign is mapped below. Pick a chapter group to open it as its own page — every page keeps the same brand world, the same navigation, the same level of detail.
What Nutri POP stands for, who it is actually for, and the one consumer truth the entire campaign is built on.
Six macro forces scored by impact, plus an honest read on direct rivals and — more importantly — substitute rivals.
No platform is there "because everyone is on it". Each one earns its place with a defined role, format, and KPI.
Eight SKUs, flavour filter, one-time vs. subscribe pricing, bag drawer and a full demo checkout — all interactive.
AIDA mapped to SMART goals, an eleven-week build log, and the four students behind the work.