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CHAPTER 06–07

Where it actually ships.

Every platform has to earn its slot with a job description, a format, and a number it is accountable for. Then the content engine keeps it fed.

CLEAN LABEL ✦ VEGAN ✦ NO PILLS ✦ TASTES LIKE A TREAT ✦ ONE POP A DAY ✦ CLEAN LABEL ✦ VEGAN ✦ NO PILLS ✦ TASTES LIKE A TREAT ✦ ONE POP A DAY ✦ 
06 · Platform Strategy

Five platforms, five jobs

Pick a platform to see the campaign in-feed and why it earns its place in the funnel.

📱 Live in-feed mock-up · scroll inside the phone

07 · Content Engine

Four pillars, endless posts

What we actually post, and how often. Tap a pillar to see the content angle.

Weekly content mix

Share of weekly output across the four pillars, and the rhythm we post at.
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