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LOADING CAMPAIGN
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CHAPTER 09–11

The work behind it.

How the strategy becomes measurable targets, how the semester was actually structured, and who did what.

09Objectives 10Roadmap 11The Team
CLEAN LABEL ✦ VEGAN ✦ NO PILLS ✦ TASTES LIKE A TREAT ✦ ONE POP A DAY ✦ CLEAN LABEL ✦ VEGAN ✦ NO PILLS ✦ TASTES LIKE A TREAT ✦ ONE POP A DAY ✦ 
08 · Objectives

AIDA + SMART

Every stage measurable. Tap a funnel step for the KPI detail. Figures marked “X” are the group's live targets.

Projected campaign curve

Illustrative 8-week reach build — the shape our pacing targets.
Projected reachEngagement rate
StageSMART objective (group target)Key KPIOwner
AwarenessReach X unique users in 8 weeksImpressions · CPM · ReachKe Gulun
InterestXk video views · engagement rate ≥ X%Views · CTR · ERHsu Iuan-shin
DesireXk saves · profile→site CTR X%Saves · CTR · CPCHsu Iuan-shin
ActionXk site clicks · CVR ≥ X%Sales · ROAS · CVRKe Gulun
AfterXk UGC posts · NPS ≥ XFollowers · UGC · NPSFan Jiapeng
09 · Roadmap

Built week by week, not crammed

From kick-off to final presentation. Tap any session to expand what we deliver.

Campaign flight plan
SepOctNovDec
10 · The Team

Four minds, one brand

Strategy, creativity, platforms and delivery — one loop. Hover or tap a card to flip it.

How we split the work

Ownership across the campaign's four workstreams — balanced, with shared integration.
Academic integrity. AI tools support — but never replace — our learning. We use them ethically, acknowledge where they informed our work, verify every output, and keep the reading list and class discussion at the core of our reasoning. This site is a group deliverable; the thinking is ours.
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